Digital Marketing Strategy for Small Businesses
Define a specific audience and value proposition. Choose channels that fit a business goal. Learn through short, focused lessons and practical exercises you can revisit at your own pace.
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This course includes
- ▷ 2h 45m on-demand video
- ↓ Downloadable resources
- ▣ Access on mobile and TV
- ∞ Access forever
- ✧ Certificate of completion
What you’ll learn
- ✓Define a specific audience and value proposition
- ✓Choose channels that fit a business goal
- ✓Plan a focused content calendar
- ✓Evaluate campaign results responsibly
Who this course is for
Curious professionals and independent learners who want a structured introduction to this topic. Bring a computer, time for practice, and a willingness to revisit the exercises. No advanced subject knowledge is assumed.
Short lessons introduce one idea at a time. Each module gives you an opportunity to apply it before moving on. Certificates recognize course completion and are not academic degrees or professional licenses.
Course curriculum
6 modules · 18 lessons · 2h 45m total
01Strategy before channels3 lessons · 24 min+
- ▷Define a business goal7:00
- ▷Understand your customer8:00
- ▷Map the customer journey9:00
02Positioning3 lessons · 27 min+
- ▷Research customer language8:00
- ▷Write a value proposition9:00
- ▷Build a messaging guide10:00
03Channel selection3 lessons · 30 min+
- ▷Evaluate search intent9:00
- ▷Plan social content10:00
- ▷Develop an email sequence11:00
04Campaign planning3 lessons · 33 min+
- ▷Set a working budget10:00
- ▷Create a content calendar11:00
- ▷Write a campaign brief12:00
05Measurement3 lessons · 28 min+
- ▷Choose useful metrics11:00
- ▷Set up a tracking plan12:00
- ▷Read campaign performance5:00
06Iteration3 lessons · 23 min+
- ▷Design a small experiment12:00
- ▷Review your results5:00
- ▷Create a 90-day roadmap6:00
Meet your instructor
Aisha helps small businesses turn customer research into focused marketing plans. Her lessons emphasize clear positioning, useful measurement, and sustainable experimentation.
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