Design & Creativity
UI Design Fundamentals: Clean, Usable Interfaces
Sofia Marino$79 USD2,100 learners
Design & Creativity
Brand Identity Design: Logos, Color & Typography
Translate a brand brief into a visual direction. Develop and evaluate logo concepts. Learn through short, focused lessons and practical exercises you can revisit at your own pace.
Created by Sofia Marino✓ Verified InstructorLUMINA / DESIGN
$59 USD · one-time payment
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This course includes
- ▷ 2h 33m on-demand video
- ↓ Downloadable resources
- ▣ Access on mobile and TV
- ∞ Access forever
- ✧ Certificate of completion
What you’ll learn
- ✓Translate a brand brief into a visual direction
- ✓Develop and evaluate logo concepts
- ✓Build a flexible color and type palette
- ✓Document a compact identity system
Who this course is for
Curious professionals and independent learners who want a structured introduction to this topic. Bring a computer, time for practice, and a willingness to revisit the exercises. No advanced subject knowledge is assumed.
Short lessons introduce one idea at a time. Each module gives you an opportunity to apply it before moving on. Certificates recognize course completion and are not academic degrees or professional licenses.
Course curriculum
6 modules · 18 lessons · 2h 33m total
01Brand foundations3 lessons · 18 min+
- ▷Read a creative brief5:00
- ▷Define brand attributes6:00
- ▷Research a visual context7:00
02Concept development3 lessons · 21 min+
- ▷Build a focused moodboard6:00
- ▷Sketch distinct directions7:00
- ▷Evaluate concept fit8:00
03Logo design3 lessons · 24 min+
- ▷Explore shape and proportion7:00
- ▷Test at small sizes8:00
- ▷Create logo variations9:00
04Color3 lessons · 27 min+
- ▷Build a balanced palette8:00
- ▷Check contrast9:00
- ▷Specify color values10:00
05Typography3 lessons · 30 min+
- ▷Select complementary typefaces9:00
- ▷Create a type hierarchy10:00
- ▷Test real applications11:00
06Identity delivery3 lessons · 33 min+
- ▷Apply the system10:00
- ▷Write usage guidelines11:00
- ▷Prepare a brand presentation12:00
Meet your instructor
Sofia brings a product designer’s attention to clarity, hierarchy, and accessibility. She teaches visual decisions through critiques, repeatable exercises, and thoughtfully constrained projects.
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