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Design & Creativity

Brand Identity Design: Logos, Color & Typography

Translate a brand brief into a visual direction. Develop and evaluate logo concepts. Learn through short, focused lessons and practical exercises you can revisit at your own pace.

4.6★★★★★311 reviews· 1,600 learners
◎ English ◷ Self-paced↻ Updated November 2026
$59 USD · one-time payment
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This course includes

  • ▷ 2h 33m on-demand video
  • ↓ Downloadable resources
  • ▣ Access on mobile and TV
  • ∞ Access forever
  • ✧ Certificate of completion
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PRACTICAL FROM THE FIRST LESSON

What you’ll learn

  • ✓Translate a brand brief into a visual direction
  • ✓Develop and evaluate logo concepts
  • ✓Build a flexible color and type palette
  • ✓Document a compact identity system

Who this course is for

Curious professionals and independent learners who want a structured introduction to this topic. Bring a computer, time for practice, and a willingness to revisit the exercises. No advanced subject knowledge is assumed.

Short lessons introduce one idea at a time. Each module gives you an opportunity to apply it before moving on. Certificates recognize course completion and are not academic degrees or professional licenses.

Course curriculum

6 modules · 18 lessons · 2h 33m total

01Brand foundations3 lessons · 18 min+
  1. ▷Read a creative brief5:00
  2. ▷Define brand attributes6:00
  3. ▷Research a visual context7:00
02Concept development3 lessons · 21 min+
  1. ▷Build a focused moodboard6:00
  2. ▷Sketch distinct directions7:00
  3. ▷Evaluate concept fit8:00
03Logo design3 lessons · 24 min+
  1. ▷Explore shape and proportion7:00
  2. ▷Test at small sizes8:00
  3. ▷Create logo variations9:00
04Color3 lessons · 27 min+
  1. ▷Build a balanced palette8:00
  2. ▷Check contrast9:00
  3. ▷Specify color values10:00
05Typography3 lessons · 30 min+
  1. ▷Select complementary typefaces9:00
  2. ▷Create a type hierarchy10:00
  3. ▷Test real applications11:00
06Identity delivery3 lessons · 33 min+
  1. ▷Apply the system10:00
  2. ▷Write usage guidelines11:00
  3. ▷Prepare a brand presentation12:00

Meet your instructor

Sofia Marino

✓ Verified Instructor

9 years in senior product design

Sofia brings a product designer’s attention to clarity, hierarchy, and accessibility. She teaches visual decisions through critiques, repeatable exercises, and thoughtfully constrained projects.

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Learner feedback

4.6
★★★★★

311 illustrative reviews

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